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This site had the following in the web page, "This website provides fully confidential web-based chat." We observed that the web site stated " All messages transmitted in encrypted form." It also stated " Encryption key is generated on the client-side. Nobody, including owner of this site, can not read your messages without your key. Also, messages are stored on the server only 12 hours. Double - double enter or crtl enter to send, single enter to new line. Single - single enter to send, shift enter to new line." The header had online as the highest ranking keyword. It was followed by secure, chat, and confidential which isn't as ranked as highly as online. The next words the site uses is encryption. client-side was also included and could not be understood by search engines.